He pleaded with major media organisations to take up the story - and they did. Neal - a self-employed small business advisor - also claimed thousands of Yellow Pages end up in landfills every year and illustrated his post with a photo-shopped image of them being bulldozed at a landfill.

That was after Aucklander Geoff Neal used the online business networking platform LinkedIn to call for the end of unsolicited delivery after he said he found dozens of unclaimed copies at his apartment building. TVNZ’s Seven Sharp show host Jeremy Wells recently described the Yellow Pages as being “dropped like telecommunications 10-80” on the country. It said more than 14,000 people in Auckland had opted out of delivery in 2018 - and it published the online link for its own readers to follow suit. Two years ago online news service Crux - which covers Queenstown and the southern lakes region - reported many readers objected to the mass-delivery of the Yellow Pages on the grounds of waste. The Yellow Pages is the butt of lots of gags like that in the internet era, but recently it’s also had pushback from critics complaining it’s unsolicited, unwanted, unnecessary and wasteful. Hello! 1995 just showed up at my house! #OldSkool /XAK0GQt8Ra- Urzila Carlson March 26, 2021 Households in and around Auckland have been getting the Yellow Pages on their doorsteps lately - but not everyone‘s pleased to get another copy of the distinctive book that’s taken up space in almost every home in the country for decades.

Yellow pages app